Overview of Marina Mall
Since its opening in 2001, Marina Mall has factually grown over three phases specifically and strategically built to attract different types of shoppers and are generally referred to as the anchor phase, the premium phase and the enhanced entertainment phase of which Marina Mall management was careful to attract specific and footfall generating anchor stores who would become the backbone of the shopping experience, the Premium Phase which was opened with some of the world’s renowned brands and the Landmark Phase in which Marina Mall introduced a revolving restaurant on top of a dedicated over 30 story observation tower as well as a huge range of lifestyle shops.
Currently Marina Mall is the largest Shopping and entertainment center in Abu Dhabi focusing on two key performance indicators foot fall and conversion rate.